The ground is crackling and our water is dwindling. Believe it or not, freshwater is one of the scarcest resources in the world. Freshwater represents only about 3% of all water on Earth, while lakes and swamps account for a mere 0.29 percent of the Earth's freshwater. Large corporations continually abuse our valuable resources by draining out rivers and lakes. They bottle up and sell all of the water for one hundred times the amount it costs to produce. So as you can see, one mans blue is another mans gold.